We get AI to recommend your brand over your competitors.

We get your brand recommended by ChatGPT, Gemini, Google AI, and more.
Founded by a former member of Google's Ads team. 

Is AI recommending your brand?

Buyers stopped clicking.
They started asking.

of Google searches now end without a click.

Source: SparkToro, 2026

more likely to buy when shoppers arrive from an AI recommendation.

Source: Adobe Analytics, 2026

of brands track their AI visibility. You're still early. Wait much longer and you won't be.

Source: Exposure Ninja, 2026

Deep expertise in digital growth

companies worked with

in paid media overseen

Your customers are buying what AI tells them to.

Macros Labs was founded by a former Google employee. After years on their Ads team, he watched buyers stop clicking on search results and instead start asking AI what to buy. Macros Labs was built to focus on one thing: getting your brand recommended by AI.

We get you recommended everywhere people ask.

ChatGPT

Google AI Overviews

Google AI Mode

Gemini

Claude

Grok

Perplexity

Whatever launches next

How the lab works

01

Diagnose

We use purpose-built tools and crawlers to ask every major AI the questions your customers ask, and see who gets named.

02

Formulate

We analyze you through our proprietary 5-gate methodology to identify the highest-leverage actions. 

03

Build

We engrain ourselves as deeply as possible into your business and your team to thoroughly attack each area of opportunity.

04

Measure

We'll show you the exact impact that our work together is having, and we'll work with you to implement robust attribution. 

Backed by an advisory bench of former Google, Microsoft, and OpenAI engineers.

GoogleMicrosoftOpenAI

A few good questions.

Is AI recommending your brand?

Or is it recommending your competitors? Find out on a quick call.

Free Audit